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Promotion strategies of pharmaceutical products and brands 2017
Why to take part?
- Practical experience of international and Russian pharm companies
- Choice what you want: choose the most interesting topics for you!
- 6+ workshops. Just necessary practice for work!
- Interactive format — variety of opportunities!
- Just TOP-Speakers!
Questions for discussion:
- Social responsibility of Pharma — a myth or true value.
- Social irresponsibility Pharma — exception or rule
- How pharmaceutical companies should improve the availability of drugs?
- Whether the prices of medicines in retail to decline and when?
- 7 effective practices of neuromarketing implementation
- theorem of the effectiveness of the promotion of medicines through the pharmacy network in the face of rising prices for TV advertising
- PRACTICUM LAB! Multichannel marketing, examples of the success
- KPIs of the effective communication
- PSYCHOLOGY: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
- PRACTICAL PANEL. 911! Unconventional methods of promotion of medicines: how to get the most in the fall?
- INSTRUMENTARIUM. Digital marketing