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Promotion strategies of pharmaceutical products and brands 2017

10.04.2017

Why to take part?

  • Practical experience of international and Russian pharm companies
  • Choice what you want: choose the most interesting topics for you!
  • 6+ workshops. Just necessary practice for work!
  • Interactive format — variety of opportunities!
  • Just TOP-Speakers!

Questions for discussion:

  • Social responsibility of Pharma — a myth or true value.
  • Social irresponsibility Pharma — exception or rule
  • How pharmaceutical companies should improve the availability of drugs?
  • Whether the prices of medicines in retail to decline and when?

Workshops:

  • 7 effective practices of neuromarketing implementation
  • theorem of  the effectiveness of the promotion of medicines through the pharmacy network in the face of rising prices for TV advertising
  • PRACTICUM LAB! Multichannel marketing, examples of the success
  • KPIs of the effective communication
  • PSYCHOLOGY: The cobwebs of professional communication on the pharmaceutical market: errors, methods of wording and the psychology of perception by the target audience
  • PRACTICAL PANEL. 911! Unconventional methods of promotion of medicines: how to get the most in the fall?
  • INSTRUMENTARIUM. Digital marketing

Details

Date:
10.04.2017
Categories:

Venue

Soglasie Hall
Moscow, Russian Federation
Website:
http://www.pharmabrand.ru/index_en.html

Organizer

infor-media Russia