STADA products have become available among the fast moving consumer goods in retail chains and retail stores. For example, in Auchan stores, it is already possible to buy Aqualor, a product for prevention and comprehensive treatment of acute and chronic inflammatory diseases of nasopharynx; in Lenta hypermarkets, Citrojacks, the effervescent vitamins, and Whitesorb, a polysorbent; in Detsky Mir, the Aqualor product range, and Ladival, a sun protection product line for kids.
The company plans to start cooperation with other major FMCG chains, as well as to expand the range of its products, including vitamin and mineral complexes, medical products, biologically active dietary supplements and cosmeceuticals.
When entering a new market, the company pays particular attention to meeting all requirements of Russian laws, which imposes restrictions on selling pharmaceutical products outside pharmacies.
“Our company is one of the innovators in this market. When we work with retailers, we are focusing on prevention products,” said Olga Seroshtan, Head of Retail Department at STADA.
Via entering the retail chains, STADA expects to increase its market share by targeting the growing segment of consumers focused on disease prevention.